Products copy - details
All copywriting is promotional, but this type of copywriting is focused specifically on featuring your product.
You’ll need effective product copywriting for your product pages, your feature announcements, and your product descriptions.
The best way to approach your product copywriting is with your customers in mind.
That means appealing to their desires, solving their problems, and speaking directly to how your product fits their needs. When you’re describing your product, focus on the benefits, not just the features.
Features are great for businesses—channels, searchable history, and select invites.
That’s not as appealing to the audience as these benefits, that hit on keeping communication in one place, keeping an automatic log, and easy collaborating.
The features or benefits that you stress will vary depending on whether your company is B2B or B2C.
B2B stands for business to business, and so these companies sell products or services to other businesses. For B2B copywriting, you need to write copy that appeals to people who are representing businesses. The biggest thing to keep in mind is that your audience is still comprised of people—businesses aren’t reading your ad headlines or reviewing your LinkedIn. People are. You still need to make sure you’re engaging your audience, being persuasive, and encouraging an action. But you also need to speak to the pain points of a business.
B2C stands for business to consumer, so these companies sell their products or services directly to people who need or want them. Think stores you see, and even stores you frequent—where you buy your favorite jeans, where you get your shampoo, where you buy your dog’s favorite toothbrush treats.
The goal of B2C copywriting is to prompt an action, and it’s most often to make a purchase. Unlike businesses, consumers are quick to make a purchase.
So what’s the key to effective B2C copywriting? You need to know your audience really well and sell directly to them.
We are a multilingual team which means that we can write copy in several languages for your company. We currently work in more than 130 languages including Spanish, French, Italian, Portuguese, Polish, Japanese, Chinese, Thai.