Producing content for ads
This type of copywriting could require you to write billboard taglines, descriptions for boosted social posts, video scripts for podcast ads, headlines for Facebook Ads, and more.
There are so many kinds of advertising.
The ten common types are: display ads, social media ads, newspapers and magazines, outdoor advertising, radio and podcasts, direct mail, video ads, product placement, event marketing and email marketing.
In SaaS, though, ad copywriting is more often digital—so skip over the billboard tagline above and think search, social, newsletters, and podcasts.
While the formats will vary here, they have one thing in common: strict limits on your word count.
That means for excellent ad copywriting, you need to capture attention, speak to your audience, and convey value quickly and concisely.