Social Media Copywriting

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Creating Engaging Content on Social Media

It can be difficult to define this particular type of copywriting. Commenting on a picture of your nephew and exclaiming how adorable he is?

This is not social media copywriting. 

But what about when you use your company account to share content and interact with your audience?

That is unequivocally copywriting. All you have to do is be strategic about it.

What about emojis? Those are not just for entertainment. Okay, well, they are, but they also function. Recent studies show that emoji-containing posts get 57% more likes, 33% more comments, and 33% more shares.

The most important thing to remember when writing for social media is the platform’s standards: Facebook vs. Twitter, Instagram vs. LinkedIn, YouTube vs. TikTok.

If you are concerned with your brand’s social media presence, you should tailor your copywriting to the conventions of each platform in order to figure out what works and then keep improving it.

Let’s keep talking!

We are a multilingual team which means that we can write copy in several languages for your company. We currently work in more than 130 languages including Spanish, French, Italian, Portuguese, Polish, Japanese, Chinese, Thai.

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