Creating engaging content on social media
This type of copywriting is a little tricky to define. Commenting on a picture of your nephew gushing about how cute he is?
Not social media copywriting. But when you’re posting from your company account to share content and engage with your audience?
That’s absolutely copywriting. You just have to make sure you’re strategic about it.
How about emojis? Those aren’t just for fun. Okay, well, they are—but they also work. According to recent studies, posts with emoji have a 57% higher like rate, a 33% comment rate, and a 33% higher share rate.
The most important thing to keep in mind for social media writing is the standards of the platform: Facebook vs. Twitter, Instagram vs. LinkedIn, YouTube vs. TikTok.
If you’re focused on your brand’s social media presence, you need to tailor your copywriting to the conventions of each platform to find out what works and then keep improving it.
We are a multilingual team which means that we can write copy in several languages for your company. We currently work in more than 130 languages including Spanish, French, Italian, Portuguese, Polish, Japanese, Chinese, Thai.
Enquire here for a quote or email us at email@example.com